BrandedLogoDesign Complaints | CIMA Reveals Upgraded “Achievement” Crafted By SomeOne

SomeOne joined CIMA (The Chartered Institute of Management Accountants) to get a new heraldic symbol as an update to its logo.

The project saw SomeOne appointed for revamping CIMA’s Achievement – often mistakenly known as a crest or “coat of arms”, possibly one of the oldest sorts of logo.

Background:

CIMA is the world's largest professional body of management accountants that helps people and businesses to thrive in the public as well as private sectors. Their syllabus is intended to deliver a solid understanding of all business aspects so their members can play their role in numerous areas of an organization. With over 227,000 members and students in around 179 countries, they function at the heart of business within the industry, commerce and not for the profit organizations. Expectedly, they enjoy very strong relationships with the employers, aqnd sponsor leading research.

Approach:

Heraldic 'Achievements' , steeped in meaning, continue to endure over centuries until SomeOne got hired to craft a fresh cut of the 'Achievement' for CIMA.

The artwork will be used in different parts of the CIMA organization wherever the new authority of the 'Achievement' is needed and on some more innovative applications to highlight the forward-looking approach of this brand.

Digitally the last version didn't fit the purpose, but this new digitally adept logo design is created with the screen-based applications in mind. 

This new 'Achievement' works beside the existing CIMA wordmark.