Being a successful photographer demands more than just taking great pictures and posting them online. Branding, marketing, and advertising are huge aspects of the business of photography. One of the initiatives photographers often take when beginning their business is having a logo, which they can use as a water mark, but this, can often be termed as a mistake. Before getting on with a logo, photographers or really any business concern should carefully develop and produce their brand identity. The important thing to look for in while making a brand image is to know the difference between a logo and a brand.

A logo is simply a visual component. It’s the mark, text, or mark and text that visually represent your business. A brand is much more than just a logo. A brand is what the logo looks to represent. A brand I more than just an image and text and hence becomes a personality. A brand links emotionally with the customer; It has respect, a purpose, and a mission. A brand is what people can get behind, trust in, and believe. All too often when projecting a logo we ask, “how do I want my logo to look like?” when we should be saying “Who is my brand?” It’s the “who” and not the “what” we need to look for.
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