Crowdsourcing the logo; an easiest way to damage your brand image

When it is about getting a logo designed professionally, there are usually two ways; either approach a reputable logo design firm or hire a freelancer. Another way that has been very “in” among the small businesses is to crowdsource it. People are falling more and more for crowdsourcing their services. But it is really that good?

Let’s assume, your logo needs to be revamped and for this you are planning to hire a design firm, but unfortunately you are out of budget. You call on all your board members to make a way out plan and end up settling for holding a design contest that will give you loads of variations, and you need to pay for just one of them. Great idea, isn’t it?

Well, no. It is not at all a smart move. As in such case, unlike hiring a designer, you are not going to enjoy the client-designer relationship. Having a designer on your side, who stay in contact with you throughout the whole logo designing process; gets deep into your company mission, your business plan, your background, and various other aspects of your brand, places you in a winning situation. This allows the designers to provide you with a timeless logo that would not be dependent upon fluctuating logo trends.

So, if you really consider quality of options rather than quantity and want to end up with a logo that represents your brand in every single way, then you should not go for crowdsourcing your design or holding a logo contest where there is a high probability of facing plagiarism in designs. And keep this in mind that if you are paying peanuts, you’ll get monkeys to work for you.