Although nobody like complaining customers, but if you consider this optimistically they present you with a great opportunity to recognize and rectify specific problems into your current systems or product. These complaints can also help you to cement your relationship with your present customers by allowing you to establish that you value them by taking their concerns in earnest and dealing with their complaints.




Here are some of the tips to follow for a healthier relationship with your customer.

Get A Strategic Approach
Develop and follow a clear, flexible, friendly & open policy on complaints. Complaints are a gift and you should look at yourself as lucky that your customer is prepared to hand over valuable time to help you meliorate your organization.


Train Your Staff & Management Unit In Complaints Handling
Make them well-versed, doing this will give them confidence in tackling the difficult customers & support in their actions. Top-drawer complaint handling isn't easy & can sometimes be nerve-wracking and feel unrewarding. Confirm its significance in providing great customer service.


Assure that you can work on complaints from all sources
These days, there are four main means to complain - personally, by email/internet, by telephone or via mail - and your organisation needs to be able to handle each of these expeditiously. Give complaining enough priority & authority Staff should be very well-schooled with that complaints should be at the top; of preferences for your operation, and anybody who deals with them must hold sufficient authority to resolve them utterly. 

Establish a process to log and examine all complaints and share with every employee
One can learn so much regarding the problems with internal processes, specific employees/managers, training, and product - free.

SomeOne joined CIMA (The Chartered Institute of Management Accountants) to get a new heraldic symbol as an update to its logo.



The project saw SomeOne appointed for revamping CIMA’s Achievement – often mistakenly known as a crest or “coat of arms”, possibly one of the oldest sorts of logo.




Background:
CIMA is the world's largest professional body of management accountants that helps people and businesses to thrive in the public as well as private sectors. Their syllabus is intended to deliver a solid understanding of all business aspects so their members can play their role in numerous areas of an organization. With over 227,000 members and students in around 179 countries, they function at the heart of business within the industry, commerce and not for the profit organizations. Expectedly, they enjoy very strong relationships with the employers, aqnd sponsor leading research.

Approach:
Heraldic 'Achievements' , steeped in meaning, continue to endure over centuries until SomeOne got hired to craft a fresh cut of the 'Achievement' for CIMA.




The artwork will be used in different parts of the CIMA organization wherever the new authority of the 'Achievement' is needed and on some more innovative applications to highlight the forward-looking approach of this brand.




Digitally the last version didn't fit the purpose, but this new digitally adept logo design is created with the screen-based applications in mind. 




This new 'Achievement' works beside the existing CIMA wordmark.
If you're a recent graduate or under the age of 24, then it is the right time you some the world's leading brands what you have got.


Every year D&AD, the universal association for creative advertising and design, hold the New Blood Awards in order to set young designers the real world challenge for a top, global brand.
Whether you’re a copywriter or a digital specialist, photographer, product designer or something in-between – they have a category for you. Interested creatives under 24, and recent grads, are being set briefs by all 14 big brands that can be downloaded from here.
No matter if you work alone or as part of a team, D&AD will forward your ideas to the brands and evaluated by the brand representatives, accompanied by a panel of the best creatives from across the world.

Award Levels

New Blood In Book (previously Best of Year)
A cream off of the best work presented for every brief.

New Blood Nomination
Work exceeding the Book standard and holds the potential to win a New Blood Yellow Pencil.

New Blood Yellow Pencil
Work that is outstanding, rather than merely brilliant, gets a New Blood Yellow Pencil award.

New Blood White Pencil (introduced this year)
Exceptional work as a response to any of the briefings that uses creativity to do good for the planet.

New Blood Black Pencil (swapping Student of the Year)
The ultimate award for new, best of the best creatives.


The Black Pencil is chosen from the entries of Yellow Pencil-winning, across all categorieAnyone can apply to this award that includes people in part-time or full-time education; fresh graduates who completed their course within the past couple of years; anyone under 24. The deadline is 31 March 2015, 5pm GMT on and this year's brands are presented below.


Prize:
Successful candidates will get their work published in the D&AD annual & featured on the D&AD website and will be put to display at the Awards Night, as well as at D&AD exhibitions & events tThroughout the world.
Success at the D&AD Awards gives access to a whole lot of benefits available to any company or individual credited on work that makes to the Book and above.
Discover more and participate in the competition here.